Every brand starts somewhere.
For Yolks, it started in 2012 with a food truck, a passion for breakfast, and a simple goal: create breakfast and brunch dishes that people would genuinely get excited about.
What began as a small operation quickly turned into something much bigger.
Today, Yolks has grown into a recognized breakfast and lunch brand with multiple locations across Canada, but the heart of the concept remains the same as it was on day one. Fresh ingredients, bold flavours, quality execution, and an experience built around bringing people together.
The Story of Yolks Begins
Yolks was founded by Chef Steve Ewing, whose creative approach to breakfast immediately helped the brand stand out in Vancouver’s growing food scene.
At the time, the idea was simple. Take classic breakfast favourites and elevate them through better ingredients, stronger flavours, and a more thoughtful approach to the dining experience.
The original Yolks food truck quickly developed a loyal following. Customers lined up for signature breakfast dishes, house-made hollandaise, and creative takes on comfort food classics.
What made Yolks different early on was its attention to detail. Breakfast was never treated as an afterthought. Every dish was designed to feel intentional, satisfying, and memorable.
From Food Truck to Restaurant Brand
As demand continued to grow, it became clear that Yolks had the potential to expand beyond its original food truck roots.
The success of the early concept led to the opening of permanent restaurant locations, allowing the brand to bring its breakfast and lunch experience to even more communities.
Each new location helped refine what Yolks stood for:
- quality ingredients
- welcoming spaces
- consistent execution
- a modern approach to breakfast and lunch
While the brand continued to grow, the original spirit of the food truck remained an important part of the company’s identity.
That foundation still influences the experience today.
Building a Recognizable Breakfast Brand
Over the years, Yolks has evolved into more than just a restaurant. It has become a recognizable Canadian breakfast brand built around consistency, atmosphere, and customer experience.
The menu continues to focus on the dishes that helped define the brand early on, including:
- signature eggs benedict
- house-made hollandaise
- breakfast sandwiches
- fresh brunch plates
- quality coffee and cocktails
At the same time, Yolks has continued to modernize its spaces and evolve alongside changing dining trends while staying true to its original vision.
Expanding Across Canada
What started as a single food truck has grown into a brand with locations expanding across multiple provinces.
As Yolks continues to grow through the Yolks franchise opportunity, the focus remains on creating locations that feel connected to their local communities while delivering the same quality and consistency customers expect from the brand.
Recent expansion into new markets, including Quebec, represents another major step in the evolution of Yolks as a national breakfast and lunch concept. The opening of Yolks DDO marked the brand’s first location in the province.
Breakfast, But Better
At its core, Yolks has always been about more than breakfast alone.
It’s about creating an experience people want to come back to. Whether it’s a quick weekday breakfast, a long weekend brunch, or lunch with friends, the goal has always been the same: deliver high-quality food in a welcoming environment that feels memorable and approachable.
That philosophy continues to guide the brand today.
Looking Ahead
As Yolks continues expanding across Canada through all Yolks locations, the future of the brand remains focused on thoughtful growth, strong operations, and maintaining the quality that helped build its reputation from the beginning.
What started as a food truck in 2012 has become a growing Canadian restaurant brand, but the original vision remains unchanged.
Breakfast, but better.